Landing Page Design
Landing pages are are a critical element in the success of your PPC campaigns. An effective landing page is the perfect blend of science and art
Landing pages are are a critical element in the success of your PPC campaigns. An effective landing page is the perfect blend of science and art.
- Start with your unique selling proposition. This includes your primary headline, sub-headline, hero image and a call to action. This is what people should see the second the page loads, which is often referred to as the “fold.”
- As you scroll out of the fold, you’ll see some kind of reinforcement and short descriptions of the benefits of opting in or making a purchase.
Here are some design principles you can easily implement for more conversions:
- USE A CONTRASTING COLOR ON YOUR CALL TO ACTION: Don’t use colors that blend in. Use something that stands out.
- USE PICTURES OF REAL PEOPLE. Pictures of real people add an element of trust that no icon will ever do.
- USE DIRECTIONAL CUES. If I ask you to click this button over here, then chances are you probably looked where my eyes and fingers were pointing. Why? Because they provide a primary focus on your page. Try using arrows or even your eyes.
- GET RID OF THE LINKS. The purpose of a landing page is to get the lead. Not to send them to your blog or about page. Navigational links are generally completely removed on landing pages or minimized to stay focused on your one goal.
- USE SOCIAL PROOF OR TESTIMONIALS BELOW YOUR CALL TO ACTION. Social proof like authority badges, awards and testimonials add trust. Use it to boost trust and reassurance where you want magic to happen.
- USE VIDEO: Video will increase your visitor’s time on page and clarify benefits that are more easily understood in motion.
- STAY FOCUSED ON YOUR MESSAGE.